To Click-Farm or not to Click-Farm?
Why the standard advertising platforms are losing credibility
Transaction Driven Marketing’s potential is based on measuring the performance of ongoing sales and campaigns. Without an accurate assessment of the vendors’ efforts, the utility of TDM would only be partially fulfilled. This is where Meniga Consumer Analytics comes into the picture.
In today’s fragmented media landscape it increasingly hard for marketing professionals to engage with customers. In this first article of a series on the state of marketing, we will consider the challenges marketing professionals face but also what new opportunities are there to reach consumers through the noise.